Grab More Market Share

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Grab More Market Share In troubled times, businesses need to shake off theiruncertainty and look around. Previously intimidating competitorsare often hamstrung by inflexible business models and unable toaccommodate shifts in the market. As consumer habits change toreflect new economic realities and cultural trends, huge chunks ofthe market go up for grabs. And that's when smart companies whoare paying attention can step up and "steal" their share. If you want to grow in a slowly recovering economy, a stagnant economy, or even a declining market, your best andonly plan is to remain reactive to the market's needs and wrangle away somebody else's market share. Grab More Market Share teaches professionals how not to settle for 1 percent growth. Author Ross Shafer uses rock-solid case studies to show leaders how to leverage shifting public consciousness to swing dollars towards their organizations.Refining this discipline allows business professionals to predict the next changes in buying habits and execute strategic plans thatsnag 10 to 15 percent market share from competitors. Spot those opportunities, and grab your share.