Google Semantic Search

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David Amerland demystifies Knowledge Graph™, TrustRank™, AuthorityRank™, personalized and mobile search, social media activity, and much more in this plain-English book teaching how to be ahead of the curve when it comes to SEO techniques. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on SEO performance. This book is designed for businesspeople, not technologists, and gives easy-to-follow instructions that reflect radical changes at Google and beyond.