Go It Alone

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What 'they' say about other Geoff Burch books: RESISTANCE IS USELESS "... his unconventional approach is winning fans at companies both large and small." - FINANCIAL MAIL ON SUNDAY "... an essential simple message with a lot of entertainment... most of us can pick up a sneaky trick or two." - THE DAILY TELEGRAPH "...anyone can benefit from Geoff Burch's wisdom and experience. And the excellent examples, lively humour and quick wit make the book a first rate read." - THE CITIZEN WRITING ON THE WALL "...waspish, funny, and often downright vicious, exposé of everything from marketing to process re-engineering..." -MANAGER "... sets out to debunk myths, strip business of what he calls 'Third Way' speak and make it simple." -THE BUSINESS FT WEEKEND MAGAZINE