Global Jumpstart

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Despite a world of opportunities, many entrepreneurs are paralyzed when it comes to the prospect of expanding overseas. In Global Jumpstart, Ruth Stanat and Chris West take the mystery out of going global. Drawing upon years of helping companies expand into new markets, they present a comprehensive and practical guide for establishing a global mindset, undertaking research, building competitive intelligence, assessing customer needs, and evaluating a wide variety of expansion options, from exporting to franchising to joint ventures. Packed with solid, up-to-date information, and featuring the "global marketing audit", Global Jumpstart is an essential resource for any entrepreneur with global ambitions.