From Those Wonderful Folks Who Gave You Pearl Harbor

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Beyond parody and quite brilliant, it's best enjoyed after a three-Martini lunch.'GQ Magazine'The 'Mad Men' of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon.'Lord SaatchiIn 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.'When there was some debate about whether something was accurate or not, Jerry said "You're not even close. It was so much worse than what you're seeing on the show."'Matthew Weiner, creator and executive producer of Mad Men