Fit for Consumption

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This is the first book to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, Fit for Consumption provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy, how our bodies and selves become `fit for consumption'.