Finding Rhythm

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Fresh spin on a successful genre:This book contains many of the same marketable features of successful travel memoirs like Elizabeth Gilbert's Eat, Pray, Love (over 5 million copies sold), Cheryl Strayed's Wild (1.5 million copies sold) and The Good Girl's Guide to Getting Lost (16, 000 copies sold), but stands apart from the rest of the genre with its unique angle and targeted approach as the first memoir to encounter the world of travel through dance.Colorfully brimming with the international travel, nightlife, and physical connections that people everywhere are longing for in the wake of Covid-19: Finding Rhythm's publication this fall will coincide with the emergence of a stir-crazy, activity- and travel-starved audience, who will need inspiration-and advice-for taking the reins of their own lives, embracing freedom again, and getting out into the world, or at least offer them the opportunity to armchair do so and live voraciously through the author's colorful accounts.Ties in to surging wellness and self-care market: Book posits that dance is the ultimate wellness practice for mind, body, and soul-rich with benefits for physical and emotional health. The self-care industry clocks in at $10 billion, and studies from the Pew Research Center show that millennials are spending more on self-care than any generation before them. The same impulses that drive the popularity of wellness websites like GOOP and dollars funneled into workout classes will generate sales for this book. Covid-19 has proven that the attraction of wellness content, whether through books or online classes, is a solid, continually in-demand market.Connection to surge in solo international travel for transformation: A survey conducted by Booking.com reports that 72 percent of American women report that they like to travel solo, and top psychologists posit that women are drawn to solo travel because of inherent openness to introspection and transformation. Moreover, according to the Pew Research Center, women are having children and getting married later in life, resulting in increased career mobility, earning power, and flexibility when it comes to spending. Women, particularly millennials who report that they are most likely to spend on experiences like travel, will find a likeminded heroine in Aliénor and embrace her story.Author will leverage growing online presence for promotion: At its nascent stages, the author's website Bailando Journey reaches 7, 000 viewers a month-with no signs of slowing down. Author is the world's only self-described dance ambassador and the only person who is building a guide to tour foreign countries in a manner related to dance. Bailando Journey, the author's Instagram, has 3, 000 followers and her YouTube channel has over 200, 000 views. Author will use her captivated and growing following to promote her book.Resonates with multiple media avenues: With its compelling personal narrative, fresh take on a popular genre, and aspirational message, this book makes an attractive pitch for book clubs, women's magazines, and travel blogs, all guaranteed to generate wide public interest and drive sales.