Event Portfolio Management

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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory' and `Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

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59,90 CHF

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Produktinformation

Artikelnummer 9781911396925
Autor Antchak, Vladimir, PhD. (Lecturer in Events Management, College of Business, Law and Social Sciences, University of Derby, UK) / Ziakas, Vassilios (Associate Professor in Sport Management, Faculty of Sport and Health Sciences, University of St Mark & St John, UK) / Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada)
Einband Kartonierter Einband (Kt)
Sprache eng
Anzahl Seiten 198
Verlag Goodfellow Publishers Limited
Reihe Events Management Theory and Methods
Jahr 20190901

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