Estimating Models of Promotion Non-Compensatory Choice Behavior Using Compensatory Scanner Panel Data

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Excerpt from Estimating Models of Promotion Non-Compensatory Choice Behavior Using Compensatory Scanner Panel Data: Panel Scanner Panel Data Promotional offers may induce non-compensatory decision processes among consumers in supermarkets. A phased decision strategy in which consumers screen choice alternatives on the basis of promotional offers and then make make their choice from the remaining alternatives is modeled. Such models are estimated for a collection of consumers using UPC scanner data on their coffee purchases. The resulting models predict choices in a holdout period better than two reference models. Individual level compensatory decision models are estimated and their parameters are compared to those of the non-compensatory models. The non-compensatory models are shown to fit better and to have parameters which are more readily interpreted and more robust than those of the compensatory models for some consumers. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.