Essentials of Business Analytics

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This comprehensive volume is the first of its kind which serves as a textbook for long duration business analytics courses and as a perfect guide to the practitioner. This is an edited volume. The chapters are written by experts from top universities and industry. Every chapter has a business orientation. Typically, each chapter begins with business problems that are transformed into data questions, and methodology is developed to solve the data question. Data analysis is done using widely used software, the output and results are clearly explained at each stage of development. Finally, the solution is transformed into a business solution. The editors have taken extreme care to ensure continuity across the chapters. The book has three parts: A) Tools, B) Models and C) Applications. In part A, the tools used by business analysts are described in detail. In part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional area of business and case studies illustrating applications in a single instance. There are appendices that develop the pre-requisites for the main text.