Entrepreneurship for Engineers

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Good businesses require good products, but they also require an approach to business that is just as disciplined and rigorous as any approach to engineering. This book, written by an electrical engineer with a wealth of business experience, covers every aspect you must master to become a savvy entrepreneur. It addresses planning and creation of a product line. It lays out the fundamentals of sound financial practices and explains how to attract venture capital and go after grants. Taking a pragmatic step-by-step approach familiar to engineers, it covers pricing, promotion, qualitative analysis, and most importantly, it shows you how to apply forward thinking, anticipate, and leave little to chance.