Dienstleistungs-Marketing-Management

Bücher

Angebote / Angebote:

»Services-Marketing-Management« Services account for the largest part of overall economic output. They have managirial peculiarities which do not allow an easy transfer of knowledge from the goods management. The new edition of Services-Marketing-Management is suitable for professionals and managers in service companies or service centers of business and administration, as well as for students of economic programs and participants of demanding practical training.