Development of the Craft Beer Industry in Germany

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Seminar paper from the year 2016 in the subject Business economics - Industrial Management, grade: 90.00, Cologne Business School Köln, course: Strategic Management, language: English, abstract: Beer has been deeply embedded in German culture for hundred o years. However, draft beer has been a more recent market segment developing since the 1980s. This paper aims to look into the context of the craft beer industry, with regard to dimension of industry development, inhibitors of industry development and the paradox between compliance and choice.