Culture and Consumption II: Markets, Meaning, and Brand Management

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A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a moredetailed, exacting anthropological treatment. Each section of the book pairs a briefessay with an academic article. The essay is designed for a quick, provocativeglimpse of the topic, the article provides a deeper anthropological treatment. Thebook opens with a broadside against the now thoroughly conventionalized attack onthe consumer culture. Essays follow on homes, cars, people, and social mobility, celebrities, consumerism, and self-invention, museums and the power of objects, theanthropology of advertising, and marketing, meaning management, and value. LikeMcCracken's previous volume, this new book is an engaging, informative, andeye-opening foray into modern consumer culture.