Crowdsourcing: How the Power of the Crowd Is Driving the Future of Business. Jeff Howe

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Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are 'staffed' by informal, often large gatherings of enthusiasts. These days anyone and everyone can write book reviews on Amazon, post videos on Youtube or design T-shirts for Threadless. What makes this phenomenon so remarkable is that it is starting to transform the way many companies operate and to change their relationship with their customers. Jeff Howe's book will define the next stage of the Internet revolution.