Cross-Cultural Design

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The modern web is inherently global-and if we want to design successfully for it, we must be ready to meet the needs, perspectives, and expectations of multifaceted, multicultural audiences. With utmost timeliness, Senongo Akpem shares a clear and accessible methodology for designing across cultures: from performing socially conscious research, to building culturally responsive experiences, to developing meaningful internationalization and localization approaches. Expand your craft, and your mindset-and start creating a richer experience for everyone on the web, regardless of location, language, or identity.