CRM For Dummies

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* Gain a complete picture of who your customers are * Connect all aspects of your business with a CRM solution * Automate workflows and processes through CRM Create a holistic mindset with CRM Customer Relationship Management (CRM) is intimidating for new and experienced business owners alike. CRM reaches across every department in your organization, including sales, marketing, HR, and customer service. You need a solution that gives you the ability to look at your business as a whole, rather than as separate departments. With this book as a guide, you can successfully incorporate every aspect of your business into one CRM solution. Inside... * Connect marketing and sales into a single, connected platform * Choose the right CRM vendor * Track customers from first contact * Establish company culture through Complete CRM * Log conversations with customers * Define and measure goals * Incorporate events into CRM