Creativity, Inc

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Written by the President of Pixar and Disney Animation, this blends autobiography and history into a business book that looks at the role creativity plays in his successful media business. He founded Pixar with Steve Jobs and John Lasseeter in 1986, and, 9 years later, released "Toy Story", changing animation forever. 'Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation' George Lucas