Creativity Inc: Building an Inventive Organization

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This book talks of how to foster company-wide creativity. It demystifies the creative process at work, and introduces an approach for systematic creativity built around examining and reworking corporate climate and leadership, ways of organizing, performance measurement and hiring practices. From an authoritative author team, this book is a product of Synectics' 40 years of research into how individuals and teams can make creative ideas happen, and how they can channel the freshness of those ideas into action. It delivers on its promise. Begining with the premise that any company can be highly creative, it then ties together practical advice and theoretical ideas to enable creativity on a grand scale even within the largest corporations.