Creativity and Strategic Innovation Management

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Revised and updated for a second edition, Creativity and Strategic Innovation Management integrates innovation management with both change management and creativity to form a guide to innovation as a tool for survival.This groundbreaking book now includes: * A new section on contemporary themes in innovation management, such as the use of social media.. * More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management.