Corporate Strategy for Hospitality

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Written for both the student and manager, Corporate Strategy for Hospitality provides a fresh insight into the theory and practice of strategy formulation and implementation within the hospitality industry. It incorporates detailed industry case studies, drawn from international sources, throughout the text. Each chapter begins with a clear statement of objectives for the reader, and concludes with a summary and extensive list of further reading. The book finishes with a review of some of the trends and developments likely to affect the hospitality industry in the future with suggestions on how the industry might respond.