Coordinated Marketing

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Excerpt from Coordinated Marketing: Would It Help Cooperative Fruit and Vegetable Processors?Processors showed less unanimity on the question of brands. Forty-six per cent favored an exclusive central agency brand, 32 percent would want to use both central agency and individual association brands.A number of processors reported they did no advertising. Expenses of those who did advertise ranged from to 10 percent of sales. If a coordinated sales agency wished to establish a nationally recognized and accepted brand, it would undoubtedly need to advertise.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.