Content Marketing for Nonprofits

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Nonprofits are communicating more often and in more ways than ever before, but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. You'll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside you'll find the following: * Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting * Up-to-date guidance on communicating in a fast-paced, multichannel world * How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content * Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better. "Content Marketing for Nonprofits is an incredibly enlightening read from top to bottom. Nonprofit professionals will find this book chock-full of important research, exciting ideas, and best of all, practical help. Kivi has unparalleled insights, and this book is a go-to resource on my bookshelf!" --Lindsay J. K. Nichols, communications director, GuideStar