Consumers of Internet Health Information

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Many websites on the Internet offer information for consumers. With regard to healthcare, individuals are increasingly utilizing the abundance of this health and medical information available. This information can potentially impact the psychological health of these individuals who are concerned about their illness. This book is about the experience of women with breast cancer who searched the Internet for information. Data were collected and analyzed to help understand how this Internet information impacted these women with breast cancer. Greater social support was the main impact of using this Internet information. Also, this experience of greater social support was not only beneficial for whites but also even more beneficial for minorities. These psychological benefits occurred with only a minimal weekly time commitment of searching for and using this Internet information. The analyses reported and discussed in this book are useful to those from a number of fields including Psychology, Marketing, Communication, Counseling, Oncology, Public Health, Consumer Behavior, Advertising, E-health, and E-commerce.