Consumer Response to a Legitimated Brand Appeal

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Excerpt from Consumer Response to a Legitimated Brand Appeal: A Preliminary ReportIntroduction The Problem Prior Theory Prior Model I: 'conceptual Variables Prior Model II: A Hierarchy of Effects e Empirical Results Operational Measures Testing the Models Results: Prior Model I Results: Prior Model II Additional Tests of Prior Model I Conclusions Future Work Acknowledgements Footnotes Bibliography.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.