Conference Proceedings Trends in Business Communication 2016

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These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol. ContentsTrends in Business Communication from Different PerspectivesPolitical Communication, Investor Relations, PR in sports, Communication with and for RefugeesSuccessful Communication of Medium Sized Companies and MoreTarget GroupsLecturers and students in the field of marketing, communications, management, social sciences, and digital mediaPractitioners in the field of communication and marketingAbout the EditorsProf. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs „Marketing and Communication Management“ and „Digital Marketing“. Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.