Competitive Success
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Don't walk onto the business battlefield without the weapons and plan you need to win.Are you concerned about a new player in your market? Is your leadership team hungry for a competitive win? Are you about to launch a big product? In Competitive Success: Building winning strategies with corporate war games, author Arjan Singh invites you and your key stakeholders to join him in the corporate war room.As an expert advisor who has delivered over 200 corporate war games to top Fortune 500 companies in the world, Singh explains how a competitive war game will help your company test upcoming changes in market dynamics by roleplaying in a safe workshop environment.By walking you, step-by-step, through his proprietary competitive success war game methodology, you'll: Understand external opportunities Predict competitor behavior Identify challenges Stress test strategies Develop a strategy playbook that your team can immediately act on If you're looking for an actionable competitive playbook that can get your team aligned, primed and on a clear path to competitive success, this book is for you.
Erscheint im April