COMMUNICATION SKILLS FOR CONSERVATION PROF

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Communication Skills for Conservation Professionals provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches and offers scores of real-world examples and straightforward advice that will help conservationists develop the skills they need to communicate effectively.Following an introductory chapter that provides an overview of the communication process, the book: -- Describes research techniques for gathering background information and targeting audiences-- Outlines the steps involved in developing a communications campaign-- Explains how to use mass media-- Provides examples for developing interpretive media-- Explores long-term conservation education strategies-- Presents program evaluation techniquesCommunication Skills for Conservation Professionals is a much-needed addition to the environmental literature that will play a vital role in helping scientists, managers, concerned citizens, and students to more effectively communicate their knowledge and concern about the environment and to achieve greater professional and community success with their environmental campaigns.