Decisions Over Decimals

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PRAISE FOR Decisions Over Decimals "One danger of 'big data' is giving managers a sense of impunity over outcomes. No decision is perfect. No amount of data is predictive. The authors--quantitative experts at some of the world's most admired companies--argue that information is no replacement for intuition. And they provide a framework of agile decision-making in today's hyper-fast, swollen market." --JOHN GERZEMA, CEO, The Harris Poll, New York Times Bestselling Author, The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule The Future "In the spirit of lateral thinking, this is a modern framework for balancing data, experience, and creativity to make smart, timely decisions. The authors' concept of quantitative intuition, couldn't be more relevant for all levels and teams--understand the data, stop endless debate, apply judgment, take action." --JEFF HANSEN, GM, Strategic Partnerships, Microsoft "Using years of research and industry experience, the authors show how combining data and intuition, what they call 'quantitative intuition, ' can lead to smarter decisions. Decisions Over Decimals is a compelling book that should be on the reading list of every executive." --SUNIL GUPTA, Professor, Harvard Business School "Want to make better data-driven decisions? Then you need to read this book. Decisions Over Decimals provides tools and frameworks to combine intuition, data, and business acumen to achieve better results." --JONAH BERGER, Professor, Wharton School, University of Pennsylvania, New York Times and Wall Street Journal Bestselling Author, Contagious, Invisible Influence, and The Catalyst "Most books that encourage data-driven thinking throw piles of data at the reader. Frank, Magnone, and Netzer do something far more valuable: they teach how to make sense of all this data. After finishing this book, you won't just know new facts that might help you in a particular decision. You will have a new approach to make any decision." --SETH STEPHENS-DAVIDOWITZ, New York Times op-ed contributor, New York Times Bestselling Author, Everybody Lies, and Don't Trust Your Gut "Competitive advantage today is determined by whether an organization can make fast decisions but also high-quality ones. In this delightfully straightforward book, the authors take you on a journey to 'see' beyond the numbers, to move forward with imperfect information, and achieve desirable outcomes." --RITA MCGRATH, Author of Seeing Around Corners, Professor, Columbia Business School