Catch!: A Fishmonger's Guide to Greatness

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This is the inside story of Pike Place Fish and how the fishmongers transformed themselves from ordinary to great-told in the fishmongers' own wordsOffers a simple philosophy and practical advice for how you can transform yourself from ordinary to great in your own life and work.Includes numerous real-life stories dealing with everything from family issues, to health issues, to ego issues and creating and pursuing personal dreams that will help people find new ways of dealing with problems.