Catalysts For Change

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Of related interest… Design for Success A Human-Centered Approach to Designing Successful Products and Systems William B. Rouse This groundbreaking book offers a comprehensive, methodological framework for the human-centered design of complex systems. This dynamic new approach to system design includes four phases — naturalist, marketing, engineering, and sales and service — which cover the entire product life cycle, including: Evaluating users’ needs and preferencesConcept and market evaluation of alternative ways to satisfy these demandsDetailed design and engineering evaluation of products and systemsFielding and ongoing in-use evaluationA wide variety of methods and tools is discussed within this methodological framework. Applications are illustrated with case studies of actual applications in a variety of industries. This book makes human-centered design very concrete and readily applicable to practical and realistically complex design problems. " How to" guidance is provided in the form of case histories and almost 100 figures and tables, as well as principles and guidelines for implementing the design " toolbox" outlined throughout the book. 1991 (0471-52483-2) 287 pp. Strategies for Innovation Creating Successful Products, Systems, and Organizations William B. Rouse Concentrating on technology-based businesses, Strategies for Innovation presents a comprehensive methodology for business planning and market development. The author demonstrates these principles with actual plans successfully implemented in his own innovative software company. In addition, he has included a wealth of real-life examples, case studies andvignettes, with which he explores marketing strategies, business techniques, and planning methodologies that have worked for companies ranging from technology-based Fortune 500 companies to small new venture start-ups. The book includes more than 100 figures and tables th