Business Writing, Vol. 2 (Classic Reprint)

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Excerpt from Business Writing, Vol. 2As a business man comes to handle affairs of reel magni tude indeed, it may well be said, if he is ever to handle affairs of real magnitude - he finds it necessary to prepare business reports, to write articles for trade papers, to make effective business Speeches at dinners, conventions, or clubs, to explain very clearly to advertising writers the impression he wishes them to stamp upon the public mind. These things are not done by business men because they have either literary ambitions or a natural aptitude for oratory. They are simply part of the day's work and are forced upon the men who do them by the stern necessities of the case. The only choice in the matter is whether they shall be done well.Before the publication of the present volumes, there was, so far as the writer knows, no work which gave direct and specific information about these things from this purely working point of view. In Volume I of this set, spoken language was dealt] with. This second volume treats business writing in a similar way. A conscientious study of it ought to make a man able to write and to understand the value and the tricks of what others write.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.