Business Strategy and Management Principles. Marketing Strategy of a Visual Commerce Startup

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Seminar paper from the year 2018 in the subject Business economics - Miscellaneous, grade: very good, , language: English, abstract: This paper gives an executive summary and a generated marketing strategy of the visual commerce startup that is called Virtual Glutton (VG). The executive summary incorporates a brief overview of the company, its legal structure, its target market, its business model, its human resources, its marketing and sales, its financial summary, its technology as well as its research and development (R&D, ). It is initiated to use as a pitch deck. The research about the marketing strategy describes instruments using the example of Virtual Glutton to explain how to build a superior strategy and how to increase the number of customers.