Business, Marketing, and Management Principles for IT and Engineering

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Presenting the theories, policies, and practices of business management, this book supplies IT and engineering professionals with the practical insight needed to effectively manage their organizations in today's competitive markets. The first section focuses on how to develop a strategy and how to manage an organization. The second part explains how to stay on track with these strategies and business plans. The last section discusses how to develop competitive products and pricing to stay ahead of the competition. Case studies illustrate the right and wrong ways to implement the principles discussed.