Brutal Simplicity of Thought

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The principles of creativity revealed in deceptively simple words and pictures by the man behind the world's most successful advertising agency. Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world. Thought-provoking and incisive, BRUTAL SIMPLICITY OF THOUGHT is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.