Brainfluence

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You can never be too enchanting, so read this book to learn even more ways to change people's hearts, minds, and actions. It's always good to have some science behind your tactics." -- Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Roger's writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!" -- Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain "Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition." -- Martin Lindstrom, author of Brandwashed "For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read." -- Brian Clark, CEO, Copyblogger Media