Bloomberg's New York: Class and Governance in the Luxury City

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New York mayor Michael Bloomberg claims to run the city like a business. This applies methods from anthropology, geography, and other social science disciplines to examine what that means. It describes the mayor's attitude toward governance as the Bloomberg Way—a philosophy that holds up the mayor as CEO, government as a private corporation, desirable residents and businesses as customers, and the city itself as a product to be branded and marketed.