Baseball Research Journal (BRJ), Volume 50 #1

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Babe Ruth continues to interest and fascinate us over 100 years after his fateful trade from Boston to New York. As Michael Haupert writes in “The Business of Being the Babe, ” “Babe Ruth is frequently lauded as the greatest player in Major League Baseball history, and arguably the first true superstar athlete. Ruth transcended the game of baseball, and with the aid of agent Christy Walsh, he profited tremendously from that transcendence. Whether barnstorming, making movies, or modeling underwear, Ruth had a Midas touch that allowed his income to exceed even his famously outsized spending habits.”