Apple Marketing

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Excerpt from Apple Marketing: A Review of Economic Research, 1945-1960Demand and supply analysis involves examination of past market experience to measure the effects of important factors which influence the price of a commodity and the amount produced and sold. In so far as these factors can be identified and their effects measured, and if market conditions do not differ Widely from the past, results from such studies can be used in predicting what might be expected under current or probable future market conditions.Demand and supply studies seek answers to a variety of questions, such as what is the price likely to be for a cr0p of a certain Size, what part of the apple cr0p Will be sold for the several processed uses and what part for fresh consumption, what is the relationship among prices of apples for these different uses, what is the expected price variation Within a season? This last type of information would be helpful to growers in deciding when to sell apples.Results from research studies made in recent years indicate that a number of factors affect prices and utilization of apples. Among these are the Size of the apple crop, the volume of competing fruits available, and consumer income after taxes (disposable income). These factors affect price and utilization of apples in different ways. For instance, when the apple cr0pis heavy, prices tend to fall in order to move the larger crop, as long as other factors do not change. Prices tend to be higher whencr0ps are small. Changes in supplies of competing fruits have a similar effect-the price tending to be lower when large quantities of such fruits are available than when small quantities are on the market. Usually prices are less affected by the availability of substitutes than by the supply of the commodity itself, but this has not always been true for apples.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.