Analysing Thorntons based on different strategic models

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Seminar paper from the year 2008 in the subject Business economics - General, grade: 1, 0, University of Glamorgan, 29 entries in the bibliography, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter) , - Bowman's competitive strategy options (Bowman), - PEST / STEP analysis, - 'Five Forces' model, - Resource Audit, - Value Chain analysis