Affected

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Bringing together emotion theory, design thinking and business strategy into one accessible guide for the emotionally astute leader. Or those who want to be. If organizational EQ is the next revolution, Affected is its first blueprint.' -Rami Banna, Product Manager, Google, Palo Alto, California 'Affected distils the complexity of emotions through contemporary examples and provides practical guidance for business leaders in the digital age-a must read for all who have customers.' -Cees de Bont, Dean of the School of Design, Hong Kong Polytechnic University How can you meaningfully connect with customers in the digital age? Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won't cut it. Affected is your ultimate guide to using digital channels to make real connections with your customers. Based on 10 years of independent research, authors Wrigley and Straker take you beyond luck to show you the scientifically-backed methods to building deep and long-lasting connections with customers in a digital space. Learn how to: * identify the ideal digital touchpoints for your business * engage with customers digitally, beyond simple influence * understand the emotions behind digital engagements * determine what drives your customers. With Affected, you'll discover the tools and techniques you need to digitally connect with your customers.