The Adventure of Sustainable Performance

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Activating Net Zero looks at the need for systems level thinking in the boardroom, provides practical guidance on how sustainability programmes should be implemented for value creation, provides numerous case studies from some of the world's largest companies and leading brands. This is a book that presents 'sustainable performance' as the goal: the zone that sits between sustainability and commercial performance. The need for productivity and resilience within this changing landscape, and the value creation drivers are clear and yet the failure rate is high. Climate change and the unsustainable use of resources will require a shift from incremental to transformational change. The window is short as the world pivots towards a decarbonised economy. We are the first generation to have all the unequivocal facts at our fingertips and the last generation to be able to do anything about it. This is the decisive decade. What happens over the next 10 years will determine what happens over the next 1000s of years. Business is increasingly looking like the only institution that is powerful and agile enough to navigate this change and trusted by the public to do so. Governments and cities will regulate and narrate much of the change, but business will deliver. They will be driven by customers moving to purpose driven brands, talent migrating to values-based cultures and capital flowing according to impact across environmental, social and economic criteria. Superior returns will be achieved by those companies that create value through purpose. Leadership in this paradigm will be different and digital will be a critical enabler in the transformation.