The Achiever Fever Cure

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Mindfulness has been hailed as an antidote to the negative side effects of our fast-paced lifestyle, yet many of the people who could benefit most from it are resistant to "New Age" ideas. This book offers helpful life-enhancing insights to self-help skeptics. The author is an expert in consumer market research and borrows from its practices and terminology to put a fun twist on the book's key messages. In addition to being authentic to her professional background and personality, this approach is a subtle tongue-in-cheek nod to the reader's by-the-book tendencies. There is light-hearted irony in applying a formal process to a journey of personal growth. Original research: The author's professional market research-style investigation into her high-performing peer group is more than a witty nod to her methodical nature. It also validates her insights and demonstrates the universality of her findings.