Account-Based Marketing For Dummies

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* Identify best-fit accounts and personas * Engage decision makers and influencers on their terms * Accelerate your marketing and sales pipeline Changing the B2B marketing game Buyers have changed the B2B marketing game-and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your "smarketing" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers. Inside... * Identify best-fit accounts * Expand your reach * Align marketing & sales * Develop killer content * Engage customers * Execute an ABM playbook * Measure your success * Grow new revenue * Turn customers into advocates