A study on buyer behaviour of car buyers

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1.1 INTRODUCTION India, the largest democracy in the world, has the second largest volume of human resources in the world. India possesses an enormous market size and a positive business climate. Assisted by a comprehensive reforms program since early Since the 1990s, India has become the world's fourth largest economy in terms of purchasing power parity 2004 (Chaturvedi, 2004). Now, India has emerged as one of the five fastest-growing economies in the world ("Indian Economy, " 2007).