A Study of SQ, CS and SL of the Customers of Organized Retail Stores

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This book titled " A Study of Service Quality, Customer Satisfaction and Store Loyalty of the customers of Organized Retail Stores", provides readers with the details of concept of Service quality, Customer Satisfaction, Store Loyalty and Organized Retail Store. the book contains history of retail, it's evolution, beginning of organized retailing, major organized retail players in India and so on. It also contains which aspects of service quality attracts customer to visit a particular store, how service quality leads to customer satisfaction, what aspects of satisfaction makes them loyal towards a particular store. It contains suggestions for the improvement of service quality for organized retail stores.