A study of how Vellore District employees invest their money

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Every individual investor has a different mindset when it comes to investing in a particular investment avenue such as bonds, mutual funds, gold (e-gold) and silver, shares, debentures, bank deposit, real estate, public provident fund, post office savings, life insurance policies, and mutual funds. The decision varies for each individual depending on their risk taking ability and purpose of investment. Investment behaviour of an individual investor reveals how he/she wants to allocate the surplus financial resources among various investment alternatives. Information is an important factor on investment decision, which influences them on choice of investment and later on how they act after investment. In every life cycle stage, saving objective by an individual always changes.