A Stochastic Response Model With Application to Brand Choice (Classic Reprint)

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Excerpt from A Stochastic Response Model With Application to Brand ChoiceThe model developed and tested in this paper may be described as a heterogeneous, non-stationary zero order process. In contrast to the Howard [1965] model in which change occurs at discrete points of time, the present model allows changes in response probabilities to occur in continuous time.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.