A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (Classic Reprint)

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Excerpt from A Note on the Relationship Between Promotion Sensitivity and Consumer Specific VariablesThis V1 regression model can be improved in at least two ways: (1) by including interaction terms, and (2) by using a logistic model instead of a linear one: The latter suggestion follows logically from the fact that vi.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.